1212NYC
EST. — The City of Grind
Hip-hop culture captured through the lens of Erik Elijah Brumfield. A visual archive from the golden era.
GRANDMASTER FLASH
THE STUDIO
Limited Edition Tees — Wearable Art from GRIND GALLERY
1994 — Ed. 1/50
THE GOGGLES
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1995 — Ed. 2/50
ROOFTOP
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1992 — Ed. 3/50
THE TAGGER
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1995 — Ed. 6/50
KING OF QUEENS — Black
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1995 — Ed. 8/50
ODB — BROOKLYN ZOO
↳ Photographer's Story
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2025 — Ed. 1/50
TIP — REMIX
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1995 — Ed. 10/50
THE BRONX
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1994 — Ed. 11/50
BEEPERS
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1995 — Ed. 12/50
ON THE RUN
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1995 — Ed. Limited Ed.
Clean Dirty (1995)
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1996 — Ed. Limited Ed.
Ready For War (1996)
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— Ed. Limited Ed.
Busy Bee
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— Ed. Limited Ed.
Hood Up
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— Ed. Limited Ed.
Super Duper
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Limited Edition — Front & Back Series
KING OF QUEENS
Queens Bred. Golden Era. Never Again.
Queens gave hip-hop Nas, Mobb Deep, Run-DMC, LL Cool J. This set documents that borough's reign over the golden era — photographed by Erik Elijah Brumfield, worn for life.
KINGS OF QUEENS
Front & Back Tee
1995 · Ed. of 50
KINGS OF QUEENS
Front & Back Tee
1995 · Ed. of 50
NASTY NAS — GOD SON 95
Front & Back Tee
1995 · Ed. of 50
HNIC — PRODIGY 95
Front & Back Tee
1995 · Ed. of 50
RUN — GOLDEN 96
Front & Back Tee
1996 · Ed. of 50
KING OF QUEENS — Black
Front & Back Tee
1995 · Ed. of 50
1212NYC RECORDINGS
The official label line — tees, hoodies, and crewnecks straight from the 1212NYC Recordings collection.
HOODIES & CREWNECKS
Heavyweight Drops — Live Inventory from Shopify
Ready For War (1996)
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Hood Up
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Busy Bee
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Ready For War (1996)
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Clean & Dirty (1995)
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On The Run (1995)
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Beepers (1994)
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The Tagger (1992)
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The Rooftop (1995)
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Tip Remix (2025)
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ODB — Brooklyn Zoo (1995)
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The Bronx (1995)
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The Goggles (1994)
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GRIND GALLERY
A spatial exhibition experience.
Online art exhibitions are built as browser-based, spatial environments. Walls, rooms, and distances matter. Artworks relate to each other through placement, sequence, and scale, just as they do in a physical gallery.
Designed to be experienced spatially rather than consumed as images. Instead of scrolling past artworks, visitors move through exhibitions, navigate space freely, and experience art at true scale.
This spatial structure restores context, focus, and intentionality to how art is experienced online.
In practice, these are online 3D art exhibitions, but the value lies in the experience, not the technology.
Museum-Grade Limited Edition Prints — Signed & Numbered
Click any print to read the photographer's story
Frames: Ki Smith · Painted by SMITH (SANE & SMITH) & ELI
The physical archive — every print is real, signed, and numbered
YOUNG RUN
Joseph 'Run' Simmons of Run-DMC — Queens, NYC — 1984
Ed. 1 out of 1
KING OF QUEENS
—
Ed. 1 out of 1
READY FOR WAR
Thugs — Krazy Bone : Bone Thugs & Harmony — 1996
Ed. 1 out of 1
FLY HIGH
Redman — Brooklyn, NYC — 1996
Ed. 1 out of 1
SHOWTIME
Redman & Method Man — NYC — 1996
Ed. 1 out of 1
CLEAN DIRTY
ODB as Big Daddy Kane — 1995
Ed. 1 out of 1
WHERE YOU AT
Q-Tip of A Tribe Called Quest — 1996
Ed. 1 out of 1
SCREAM
Old Dirty Bastard aka O.D.B — Long Island — 1995
Ed. 1 out of 1
OVERBUDGET
Russell Simmons of Def Jam & DJ Jam Master Jay — 1995
Ed. 1 out of 1
REDMAN SMILE
—
Ed. 1 out of 1
STICKY FINGERS
—
Ed. 1 out of 1
ODB FACE
—
Ed. 1 out of 1
THE GET DOWN
Abstract Expressionist Prints — Download in High Resolution or Set as Wallpaper
1996 — 1 out of 1
READY FOR WAR — Digital Download
Thugs — Krazy Bone : Bone Thugs & Harmony
1996 — 1 out of 1
THE RIDDLER — Method Man · Wu-Tang Clan
Redman — Brooklyn, NYC
1996 — 1 out of 1
SHOWTIME — Digital Download
Redman & Method Man — NYC
1995 — 1 out of 1
CLEAN DIRTY — Digital Download
ODB as Big Daddy Kane
1996 — 1 out of 1
WHERE YOU AT — Digital Download
Q-Tip of A Tribe Called Quest
1995 — 1 out of 1
In the FLASH — GRANDMASTER FLASH · Brooklyn NYC
Sticky Fingaz : Onyx — Irving Plaza
1995 — 1 out of 1
SCREAM — Digital Download
Old Dirty Bastard aka O.D.B — Long Island
1995 — 1 out of 1
I SAW YOU LOOKING AT MY WIFE — Run · RUN-DMC
Russell Simmons of Def Jam & DJ Jam Master Jay
THE LIBRARY
Publications — The Golden Diary
GOLDEN (the remix)
A platinum edition of the book with more previously unseen 90s material, from a photographer who was documenting NYC graffiti and the Golden Age hip-hop scene as it happened.
Hardcover — 316 pages — Printed in Color
Special Edition
GOLDEN: The Diary of a Hip Hop Kid
A photography and art memorabilia book that serves as a visual diary documenting Erik's journey from a graffiti kid to a music creative. 248 pages of never-before-seen photographs from the golden era of hip-hop, spanning two decades of culture, creativity, and the city.
Hardcover — 248 pages — 12" × 9"
First Edition — Signed by the artist
Sample the Book
15 PagesA preview of what's inside — tap any page to view it full-screen and flip through the spread.
The Crate — Digging Through the Golden Era
THE CREDITS
Erik Elijah Brumfield — Gallery Talk
Erik Elijah Brumfield
Erik Elijah Brumfield is a creative force bridging the worlds of music, film, and photography. Born into the industry as the son of legendary Young & Rubicam / VML Senior Art Director Julie Brumfield, he crafted his first commercial at just nine years old, setting the stage for a dynamic career.
He has helped shape the neo-soul movement, working with D'Angelo at EMI Records and collaborating with industry titans like Lyor Cohen, Russell Simmons, and Gary Harris at Def Jam. Recruited and mentored by legendary music video directors Diane Martel and Brett Ratner, he had the opportunity to witness and contribute to the creation of classic hip-hop music videos during the 90s.
At his time at Cornerstone Promotion, he played a pivotal role in elevating artists like Jay-Z, Missy Elliott, and Timbaland while helping launch The Fader, a premier music and lifestyle publication, where he worked with powerhouse brands such as Nike, Adidas, Microsoft, and the NBA.
Erik's work springboards from his passion project, "Golden: The Diary of a Hip Hop Kid," a photography and art memorabilia book that serves as a visual diary documenting his journey from a graffiti kid to a music creative. This show represents the activation of one chapter in this ongoing narrative.
Whether shaping pop culture through film, photography, or branding, Erik Elijah Brumfield remains an indispensable visionary at the intersection of hip hop and art.
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